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The way we communicate, travel and attend events has changed dramatically since the start of the pandemic because everything is digital. By 2022, the number of frequent business travelers who say they will "never go again" will increase significantly. Hotels, which are increasingly choosing to stay at home and online, are also seeing business travel's share of their revenue decline by about 10%. Events will be digital, not just participants. By 2020, 70% of all physical events will be hybrid or completely virtual, and many want to stay on the digital side. Starting in 2022, 40% of events are planned to be fully virtual and 35% will be hybrid.
Attending an online meeting or event is not without its drawbacks, as it has its own set of challenges to overcome. Some platforms are poorly designed and some users are new to them, which can lead to delays, lost productivity and poor team communication. Besides technology, participating in online meetings can be very tiring because you are in the frame and your appearance can distract you from the meeting to make sure your body language is clear and understandable. That you actually have a thumb. It can be very tiring to see yourself moving straight ahead all the time; We don't always have a mirror in front of us in our daily life.
But this limitation has not slowed down the growth of online meeting and event platforms. From 2019 to 2020, the number of daily Zoom meeting participants increased more than 35 times, and 45 billion webinar minutes were logged in 2020 alone. The number of Microsoft Teams users grew 13.5 times from 2019 to 2022 and grew 894% from March 2020 to June 2020 alone.
Virtual events can do more than replace physical events in many ways through digital engagement platforms. Virtual meetings save time and money on travel costs, increase productivity, increase employee engagement and increase focus. Participants were less likely to multitask during video calls, and many felt more connected to team members.
Learn more about how to take full advantage of online platforms and how to maintain the appeal of your online event.
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Last updated on November 2, 2022.
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