Middle Eastern skin care products
The growing demand for skin care products in the Middle East is being met by the increasing use of skin care products by men in their daily lives.
PORTLAND, OR, USA, February 20, 2023 /einpresswire.com/ - According to a new report titled "Middle East Skin Care Products Market by Type and Application: Opportunity Analysis and Industry Forecast" published by Allied Market Research, 2021-2027 The Middle East skin care products market size was valued at USD 1,781.1 million in 2019 and will reach USD 1,926.6 million by 2027, with a CAGR of 5.8% from 2021 to 2027, according to forecasts. which must be achieved
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Skin care products have become increasingly popular in recent years due to a growing younger population, increased disposable income and awareness of personal health, as well as the desire to develop and maintain a strong personality and self-confidence. In addition, increasing consumer awareness about appearance in the Middle East and increasing demand for customized products and services are driving the growth of the Middle East skin care market. In addition, several multinational brands such as L'Oréal SA, The Estée Lauder Companies Inc. and Beiersdorf AG are entering the Middle East market and focusing on increasing their customer base through appropriate pricing strategies and providing consumers with high quality products.
Increasing demand for herbal and natural skin care products is expected to drive the growth of the Middle East skin care market in the coming years. In addition, government support for cosmetics companies for local expansion is expected to expand the market opportunities for skin care products in the Middle East during the forecast period.
In addition, men's skin care products are becoming increasingly popular among urban men in the Middle East, as they believe that men's skin care products can effectively improve their appearance, which in turn improves their social and work lives. . Additionally, male consumers are predominantly millennials and Gen Xers, starting in the upper middle class, where smartphone and internet penetration is higher. Moreover, the improving lifestyle and fashion awareness among men in the Middle East have contributed greatly to the growth trends of the Middle East skin care market.
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Beauty bloggers and social media influencers are opening new opportunities for market growth. Additionally, increased advertising along with product awareness on social networking sites such as Facebook, YouTube, Instagram and Twitter has increased awareness of skin care products, especially among millennials and Gen X consumers from the Middle East. In addition, a number of local YouTubers host popular channels to showcase product reviews and tutorials, which in turn contributes to the growth of the market.
Additionally, due to the outbreak of the COVID-19 pandemic, manufacturers have increased social media advertising of herbal skin care products to reach a larger consumer base. However, the imposition of worldwide lockdowns and curfews has affected the domestic and international production of skin care products, which in turn has hampered the growth of the overall market. Thus, the outbreak of COVID-19 adversely affected the Middle East skin care market share in 2020 as companies faced reduced sales and shutdowns.
The Middle East skin care market is segmented by type, purpose, and country. According to their types, face care, lip care, body care, eye care, etc. Depending on its purpose, it is divided into whitening/brightening, anti-aging, anti-acne/blemish, repairing/rejuvenating and moisturizing. By country, the market is segmented into Saudi Arabia, the United Arab Emirates and other countries of the Persian Gulf.
The main results of the study
By type, the facial care segment dominated the market in 2019 and is expected to dominate the skin care segment in the Middle East during the forecast period.
According to the target indicator, the moisturizer segment accounted for the largest growth share of the Middle East skin care products market in 2019 and is projected to grow at a CAGR of 3.5% from 2021 to 2027.
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Key Players Mentioned in Middle East Skin Care Report Procter & Gamble, The Estée Lauder Companies Inc., Johnson & Johnson Services, Inc., Kao Corporation, Unilever Plc., L'Oréal SA, Beiersdorf AG, Shiseido . Limited Liability Company and Revlon, Inc.
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Allied Market Research (AMR) is a full-service market research and business consulting division of Allied Analytics LLP located in Portland, Oregon. Allied Market Research provides global enterprises and SMBs with unmatched market research reporting and business intelligence solutions. AMR takes a comprehensive approach to providing business information and advice to help its clients make strategic business decisions and achieve sustainable growth in their respective market sectors.
Pawan Kumar, CEO of Allied Market Research, leads the organization in providing high-quality data and insights. We have professional corporate relationships with various companies that help us study market data that help us create accurate research data tables and confirm the exceptional accuracy of our market forecast. Any information contained in the reports we publish is obtained through first-hand interviews with the leaders of the leading companies in the relevant field. Our secondary data collection methodology includes in-depth online and offline research and discussions with experienced industry professionals and analysts.
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