Co-founder and president of OptinMonster . Experienced software architect with extensive knowledge of consumer building products.
Technology leaders no longer see automation as a novelty. Many have learned that investing in automation software can save time, improve productivity, and create a seamless customer experience.
People in all roles see the benefits of automating their work processes every day. Tasks such as lead nurturing, onboarding and customer service can be improved through automation. In this article, I explore ways to use automation to improve different aspects of your business, as every technology leader can benefit from one of the following practical uses.
Simplify the hiring process.
If you've ever had to hire employees, you know that the process can be very tedious. With automation, you can free up more time and access detailed reports on qualified candidates. There are many ways to use automation to improve your hiring process, but these three benefits stand out.
• Restore selection. Train an artificial intelligence program to find candidates according to your needs and preferences. You can also include red flag triggers that will automatically disqualify candidates.
• Care. Automatically send potential job offers. Use the tool and create predefined emails that will be sent to people based on how they found out about your business and what role they want to play. This method can make interview planning much easier.
• Recruitment. Learning automated social media tools to find qualified candidates on sites like LinkedIn. This can be especially helpful if you have a small recruiting team and need help.
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Another process that can benefit from automation is lead generation. A big part of growing your lead list is segmenting your audience based on their unique preferences. Automation helps businesses connect with potential customers and convert them into leads
This can especially happen with your lead magnets. Lead magnets are exclusive offers or content that users can receive by subscribing to a mailing list. You can create different lead magnets aimed at different segments of your audience and place them in relevant blog posts and landing pages.
When users join your lead magnet, they are automatically grouped into the appropriate category. This process can automatically help create a personalized experience for everyone who interacts with your business.
Increase email engagement.
Next, let's talk about how you can use automation to build relationships with your new customers.
The first thing you need to do is send your users a welcome email. You can automate this process with the right email marketing tools. Additionally, you can include a poll so that users can choose their preferences. When they respond to your message, they are automatically grouped into the correct category.
You can automate email categories and programmatic logic in a formula. For example, if someone opens your first flash sale offer but doesn't click, they'll get another email the next day. Users who click to buy will no longer receive emails with offers.
I recommend creating an automatic queue for users who abandon their digital cart. Most people checkout with items in their cart Instead of losing sales, re-engage them with an automated recovery email at
Improved customer support.
The last method I want to talk about is one of the most used: automated customer support.
Automated assistance can help provide fast and accurate customer service. Chatbots can, for example, offer a resource center, such as allowing a visitor to ask a chatbot to find a guide for a specific feature included in the product.
Many tech managers also appreciate that chatbots are available 24/7, which means people can get help even if your live team isn't home that day. This feature can be a big plus if you have a small support team and a rapidly growing customer base.
It's also worth noting that chatbots will probably never replace human interaction. Instead of viewing your chatbots as a replacement for customer service, think of it as an extension. By automating common user questions, your live team has more time to help customers with subtle questions or concerns Chatbots can also help with social engagement and engagement.
Conclusion
In short, there is no doubt that automation has countless practical applications for technology leaders. I recommend reviewing the strategies presented today and thinking about how to incorporate them into your business model
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