With women spending 50% of the year without makeup, holistic beauty is enhanced when they invest their beauty in skincare. Research from Westfield's How We Shop platform has shown that the country is changing its approach to beauty regimes, focusing on skincare, health and wellbeing beyond cosmetics.
More than half of women now say they don't wear make-up more than three days a week - an average of 172 days a year - in favor of skincare products.
Research shows that a happier life leads to happier skin, with a third of women (34%) saying stress has a negative impact on their skin. This corresponds to 18% of men. Almost half (45%) of Britons say that the positive and long-term effects on their health and well-being are the most important factor when choosing their products (39%), rather than the direct impact on their lives.
Sarah Fearon, UK Marketing Manager at Westfield, said: “Westfield's latest How We Buy analysis of UK shopping habits has shown that combining health and beauty is a top priority for consumers. With the growing interest in health and self-care products, we are seeing growth in skincare and continue to reflect the trend with our diverse beauty brands and experiences.
“With over 80 different beauty and personal care products across our two London centres, we are delighted to welcome The Beauty Edit as part of our March Beauty campaign, a dedicated space for visitors to discover and engage with their well-being. who loves products: Get first-hand tutorials and tips from our top beauty sellers."
The study, carried out after Sephora opened its first UK store in London's Westfield this month, found that half of women (49%) spend more money on skincare every month, despite feeling tight for money , and are very impressed. Green brand initiatives.
Almost half (41%) agree they would be less likely to buy from a brand that does not have sustainable practices such as plastic-free packaging. Despite this, three-quarters (73%) of Brits admit to losing an average of 41 pounds each year on beauty and health products.
When it comes to products that are trending this year, vitamin C leads the way. More than a third (37%) of women say they've added a health-enhancing serum to their beauty regimen in the past year. Also in the top 10 are SPF (21%), as well as cleansers (35%), retinol (18%) and essential oils (18%).
When it comes to beauty and health programs in the UK, over half of women (57%) have more than three products in their skincare routine, while half of men (45%) have one.
Despite the growing trend for holistic beauty, a quarter of Brits admit they lack consistency and routine when it comes to skincare because they don't know which products to choose, while 10% say they are overwhelmed by social media:
Westfield has also teamed up with renowned skincare expert Neelam Holmes to offer beauty lovers tips to embrace the holistic beauty trend. he said. "As a professional with over 30 years of experience in the field of beauty and health, I am pleased that people appreciate wellness as a gateway to beauty, as much as visual aesthetics and this. Destinations like Westfield reflect this with a variety of beauty offerings.
“Studies show that stress affects a third of women when it comes to their skin, and I see this a lot with my clients of all genders.
“Of course, products alone can't combat skin stress, so I always recommend combining lifestyle changes with skincare for a more natural, healthy look. I love the skin care trend. skin and makeup, which are all about enhancing our natural features;
To inspire those looking to develop a holistic beauty regime, Westfield is hosting The Beauty Edit event this month. 16-24 March at Westfield London and 23-26 March 2023 at Westfield Stratford City, this one-stop beauty shop offers visitors the opportunity to discover, try and experience the best of Westfield's beauty, health and wellness to experience. Learn more at westfieldbeautyedit.com
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